ZAZ, or Zaporizhzhia Automobile Building Plant, is a historic Ukrainian automotive manufacturer known for producing affordable and compact vehicles primarily aimed at budget-conscious consumers. Established in the mid-20th century, ZAZ gained recognition for models like the ZAZ-965 and ZAZ Tavria, which became staples in Eastern European markets. The brand focuses on practical, small to mid-sized cars designed for everyday use, blending simplicity with functional design. Over the years, ZAZ has adapted to changing market demands by updating its lineup and incorporating modern technologies while maintaining cost-effectiveness. Today, ZAZ continues to be an important name in its regional automotive sector, offering a range of vehicles characterized by compact dimensions and reliable performance.