Genesis is Hyundai's luxury vehicle division, established to offer premium cars with cutting-edge technology and elegant design. The brand features a lineup of sophisticated sedans such as the G70, G80, and G90, alongside luxury SUVs like the GV70 and GV80. Known for blending performance, advanced safety features, and upscale interiors, Genesis continues to expand its portfolio, including electric and hybrid models. The brand emphasizes a customer-focused ownership experience and innovative mobility solutions. Genesis represents a modern interpretation of luxury, aiming to compete with established premium manufacturers globally.